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Статті > RADICAL TOAST
Cafe Tostado in Madrid asked us to promote its new coffee blend Radical Toast and increase online sales.
Curated by
SAMANTHA JOHNSON
Services: UX/UI Design web; Development & Coding; Branding.
Cafe Tostado is a trendy cafe and roastery in Madrid's city center. It proudly serves fantastic coffee drinks, local snacks, and fusion desserts. The cafe is mostly popular among youth: students, travelers, and hipsters who prefer local coffee blends and unusual flavor combinations.
When the cafe created a new blend, it faced difficulties with its branding and promotion since its guests used to buy coffee right in the cafe.
● To conduct market and competitor research, create brand identity, and packaging.
● To develop an easy-to-use website for online coffee sales, promote it, and increase online sales.
✔ We proposed a new brand philosophy and packaging for Radical Toast — we made the new product more playful, bright, and funny.
✔ We developed a bright and stylish online store for the cafe's coffee products. We also drew up a promotion strategy, including PR, SEO, and PPC.