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Overview

Cafe Tostado in Madrid asked us to promote its new coffee blend Radical Toast and increase online sales.

Curated by

SAMANTHA JOHNSON

Services: UX/UI Design web; Development & Coding; Branding.

Cafe Tostado is a trendy cafe and roastery in Madrid's city center. It proudly serves fantastic coffee drinks, local snacks, and fusion desserts. The cafe is mostly popular among youth: students, travelers, and hipsters who prefer local coffee blends and unusual flavor combinations.

When the cafe created a new blend, it faced difficulties with its branding and promotion since its guests used to buy coffee right in the cafe.

TASKS

 To conduct market and competitor research, create brand identity, and packaging.

 To develop an easy-to-use website for online coffee sales, promote it, and increase online sales.

Our solution

We proposed a new brand philosophy and packaging for Radical Toast — we made the new product more playful, bright, and funny.

We developed a bright and stylish online store for the cafe's coffee products. We also drew up a promotion strategy, including PR, SEO, and PPC.

Results

Thanks to the well-coordinated work of our specialists, the cafe saw real results.
In the first three months after the product launch, 1,000 packs of the new coffee blend were sold through the online store and 500 packs of coffee were sold at Cafe Tostado.

  • UX/UI & Web Design 

    We created a beautiful website design with an easy-to-use interface and the cafe's own mascot.

  • Development & Coding

    Our specialists launched an online store with the cafe's coffee products, including the new Radical Toast blend.

  • BRANDING, STYLE & IDENTITY

    Our designers created a brand new identity for the cafe's coffee blends, more modern and stylish, attracting the local youth and tourists.

Illustration